Born in the 1950's California hot rod and racing scene, Bell founder Roy Richter revolutionized auto racing with the first dedicated crash helmet. Sixty years later, Bell invited me to help revolutionize their brand.
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Chrome Industries made the original messenger bag in 1995, using the seatbelt cut from an old Camaro. That propelled a new era of bags designed for traversing a city on two wheels. When they were approaching their 20-year anniversary, they reached out to me to help retell their story.
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Ecology Action is a local nonprofit environmental organization that resides in a very unique space. Because of that, they needed a very unique brand.
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