Santa Cruz Naturals Packaging and Branding

Santa Cruz Naturals is a well-known dispensary that wanted to create its own in-house brand so I worked with them to craft a name, mark and packaging options that would compete with large, established brands.

I developed an ad campaign that deviated from the typical stereotype of the cannabis user, elevating the wellness benefits of the experience. This Mad Libs style of ad allowed me to spin countless versions of experiences that highlighted the brand as a relevant and mainstream activity from everyday people.

This one-off ad was created to celebrate April 2020,
which was a widely celebrated day among cannabis users.