Visby Medical Brand Development

As the Lead Designer at Visby Medical, I drove the development of the brand for a pioneering medical device technology company, seeking to revolutionize disease diagnosis. I was responsible for the design language across product, print, packaging, and all digital touchpoints, including the creation of company brand guidelines including voice and tone, brand personality, colors, typography, imagery and video. I also designed packaging for both point-of-care customers as well as at-home users.